Mural painting is not just all about art. It takes a lot more than just artistic inspiration to create a great mural that stands out in the public eye. So many factors, logistical, infrastructural and structural, come into play, not forgetting the marketing aspect in the purely commercial sense. If you are going to approach the side of a wall to have a mural painted over it, you are more than likely going to need permission from relevant parties.
These will usually be your municipal authorities and the property owners. They will have concerns to do with message interpretation, aesthetic contributions and even safety factors. To simplify this, every day case scenarios can be applied. The mural painting company that is commissioned to do the painting will be liaising with the relevant authorities in order to ensure that mural size is kept to required measurements.
Nevertheless, they retain the ability to paint customized designs on your behalf in whichever shape or size you wish. Location or building logistics are not a problem either, provided that the permission to do so has been granted. New patrons such as yourself can make enquiries just as soon as you have finished your reading here. You can find out what you can expect to pay, given that costs remain of great concern to most consumers, private, commercial or entrepreneurial.
Apart from your murals, you also have two further sub-genres of wall or exterior surface painting to look into. These are what are defined as faux painting and your regular signage, something which many of you may be quite familiar with without always fully appreciating what you are witnessing. The skilled artisan has the ability to operate in any space by utilizing a variety of artistic and technical skills. There is no shortage of creative imagination either.
While it remains prudent for you to hand in your own brief to your commissioned agent, you could also be adventurous and allow your creator and his team to exercise their creative license. Nevertheless, quite a few years in the commercial environment are quite enough to exercise restraint and make provision for clients’ sensibilities and their marketing and advertising requirements. Bear in mind that murals and signs are not just about pretty picture art.
A degree of skill in the utilization of word craft is also required. Juxta-positioned alongside the visual impression must come a short message that has the ability to captivate its audience. If people can literally stop what they are doing and peer at the commercial art then you know that your artist has achieved something positive. Storefront art does require some skill as well. Knowledge of the store owner and his wares must be evident. Also, there must be an acute understanding of what might be going through the minds of everyday passersby.
To make your outdoor (or indoor) message come through, sign up with artists who are as business-minded as you.